Street Style: Developing Contemporary Journalism?

It is official, top style is found on the streets. All over the world, from London to Helsinki, Tokyo to New York aspiring and practised photographers and fashion journalists alike are hitting the streets to find the hottest styles. Between the publishing of Shoichi Aoki‘s Fruits in 2001 and his sequel, Fresh Fruits in 2005, this method of documenting street style flourished and has continued to do so. Various other publications –such as books, websites and blogs- devoted to street style are raising the profile of the public’s ability to expand fashion.

An interesting contrast to Fruits is Nylon’s Street: The Nylon Book of Global Style, which exposes the fashion of the streets of London, Paris, Berlin, Tokyo, Melbourne, Copenhagen and New York. A more thorough and varied insight into street fashion, covering what are considered the most fashion-forward cities in the world,
Street uses, like Fruits, the simple images of people living in their cities. Both books are emphatic in advocating street style as the growing heart of fashion worldwide.
Check out one of my favourite street style blogs, www.hel-looks.com.